Plastic Industry Today

China's toy market has a current annual spending of 250 billion and will grow 40% annually, to the spending of Chinese toys in 2010 is expected to more than 100 billion yuan. Among them, assembling toys share intelligence about 3 percent, the area of the world's toys, Danish intelligence assembling Lego toy sales volume is huge and the wide dissemination of the region, in the country, assembling toys after years of market intelligence training, a great importance to intellectual development of children parents preferred.   Domestic toy market has been in a profit "Fangcaodi" nature, although here there is no real estate, cars like the generous investment from the market, very few fast consumer goods, medical and health care despite drastic changes in the market like the situation, but She has a unique charm of the market, huge profits, and a successful toy brand consumers will be happy with life so that brand owners receive a great sense of accomplishment. A toy company is earlier in the toy development, the study of large enterprises in the domestic intelligence assembling toy industry and consumer groups with higher visibility. A toy company is divided into Intelligence assembling the basic box toy packing, drums, Shoulin packaging, the toy set on the structure of small particles into large particles and two forms, which is divided into the corresponding age for children over 3 years and 2-year-old children (toys particles national security requirements), assembling materials, toys meet national safety standards by the non-corrosive, non-toxic, tasteless, non-fade plastic raw material, with moderate hardness without affecting the child safe. Boys in the product category is divided into series, girl series, baby series three categories, each product line at lower levels have their own category, such as the boy series divided into traffic series, the military series. Similarly, the toys also have a scientific marketing, the marketing model to market the strategic deployment and implementation so that the terminal today, the marketing people generally attach great importance to the "set" point (a collection of various important marketing behavior and information), naturally Sales of toy products will not be ignored. A toy company's intellectual assembling toys, self-channels mainly in the following four kinds of terminal forms: 1. Children's Market 2. Integrated children's corner mall 3. Comprehensive stores (Wal-Mart, Carrefour, etc.) 4. Toy Fair Above four terminal has its own characteristics, the terminal construction is a lively end all the basic settings, the author made the following analysis and description of three aspects: 1. Supply of goods: children integrated shopping mall and the main provider of counter children assembling toys two categories, one is a special promotional items (9.8 million), with small boxed form, supplemented by Shoulin packaging with display to attract Try buying potential customers; second category is large and medium-sized packaging high prices in order to drum beat the main product line, supplemented by boxed products to meet old customers to buy again and the pursuit of high quality customer demand for high-end toys. Integrated supply stores and supermarkets mainly in small boxes and drum line (in the low-price line), more choice of color bright, clear screen package, seeks to consumers in the shortest time known to package toys fight take effect and size, line supermarket shopping fast and convenient features. Toy Fair One purpose of promoting new products and brand promotion, the second is to use exhibition to display release opportunities to special on-site sales for the purpose of communication, so the scene at the show more than a small package sales of leading products. 2. Goods on display: this piece of work is terminal, "lively" of building a top priority, a scientific and rational display of goods can bring more impulse buying. One shelf options, according to A toy company product characteristics, shelf after all the company together with the study of furniture design company produced a fixed pattern, height of 1.8 meters, generally divided into three large barrels placed in the most lower deck accounted for about 1 meter position, the main push of new products and sell well placed in the middle layer, and a boxed product and assembly of large physical modeling toys placed in the top line with the consumer purchase of goods and sequence of visual comfort. A special mention toys and Duitou physical shape, is characterized as self-assembling toys do not move, require consumers to hands-on assembly, there will be no video games dynamic, light show effects, it would have from the physical shape and Duitou on spare paper to make up. Physical model itself is the glue made by the assembled a good toy shaped display forms, and more to attract children to come see the best of large vessels, vehicles, buildings and other familiar objects of life dominated the other products in the main push Packed pre-sales staff also required physical model assembled for consumers on purchasing; Duitou counters in shopping malls and supermarkets to promote the use of propaganda activities, and basic to large particles of barrels, piled high as 1.6 meters better.

About the Author:
I am an expert from chinadrillingequipment.com, while we provides the quality product, such as Multifunctional Drilling Rig manufacturer , Waterwell Drilling Rig manufacturer, core drilling,and more.